Trick or Treatment by Edzard Ernst

Author:Edzard Ernst
Language: eng
Format: epub
Publisher: W. W. Norton & Company
Published: 2008-11-15T00:00:00+00:00

The advice above is based on serious and well-founded criticisms of some elements of the chiropractic community. For example, chiropractors, particularly in America, have earned a reputation for zealously recruiting and unnecessarily treating patients. Practice-building seminars are commonplace and there are numerous publications aimed at helping chiropractors find and retain patients. In many cases the emphasis seems to be placed on economics rather than healthcare: the chiropractor Peter Fernandez is the author of a five-volume series called Secrets of a Practice-Building Consultant, which starts with a volume boldly titled 1,001 Ways to Attract Patients and ends with How to Become a Million Dollar a Year Practitioner.

Many chiropractors are embarrassed by the zealous profiteering of their colleagues. For instance, G. Douglas Anderson, writing in Dynamic Chiropractic, has argued that the chiropractic movement needs a radical overhaul:

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